Role
Market Research
Voice of Product
Timeline
Summer 2024
Client
swsh Inc.
Team Members
Marketing & Design Interns
Context & Research
swsh, an AI-powered shared photo album platform, simplifies photo sharing for Greek life organizations, ensuring the cherished memories of chapter events last forever. I specifically worked on creating a slide deck and understanding marketing frameworks and applying them to secure successful partnerships. I also was part of extensive market research to identify key competitors in the current industry and conducted interviews.
Project Kickoff Roadmap
Audience Identification: Focused outreach to university Panhellenic councils and individual chapter leaders.
Product Demo Campaign: Interactive presentations showcasing swsh’s ease of use, analytics, and unique rewards system. Feedback Loop: Collecting user feedback during pilot programs to refine features.
Insights & Work
“Isn’t it astonishing, Our collection of images is so disarrayed and crammed making it really tough to locate the photos when needed!” ~ USC Panhellenic VP
“This is a great platform for all the clubs and would love to hear more about the partnership!”
~ AggieWorks President
Further Breakdown
To ensure swsh’s growth and alignment with the needs of Greek life organizations, we conducted a comprehensive analysis of internal and external factors using frameworks like SWOT and RACI. These tools helped me to identify strengths to capitalize on, challenges to address, and clear roles to streamline the execution of swsh's initiatives. Below are the findings and frameworks applied during this phase.
Key Results
Increased Adoption: Achieved a 10% increase in campus-wide product adoption by strategically aligning product features with the needs of Greek organizations.
Enhanced Engagement: Boosted online engagement by 15% through social media campaigns.
Chapter Collaboration: Onboarded 5+ Greek life organizations in the first quarter, establishing swsh as a trusted sponsor
Key Takeaways + Next Steps
Expanding outreach beyond campus organizations
Improving social media marketing
View next 👇🏾👇🏾
Moober
Revolutionizing mobility solutions with a smart ride-sharing platform. Led the complete UX overhaul focusing on real-time tracking, simplified booking flow, and rider safety features. Reduced booking abandonment by 35% through streamlined user flows and marketing campaigns.
Schedule Builder
Transformed a legacy enterprise scheduler into a responsive drag-and-drop interface, cutting task completion times by 60% and boosting satisfaction scores from 6.2 to 8.9/10. Focused on accessibility and seamless cross-platform consistency.
Contact me
© Designed with love!